Forget plans and packages with x-number of keywords. We focus on the right keywords for what you’re trying to achieve without the waste. Your business spends valuable time and money on reaching customers in various ways, now it’s time to start curating your online brand, or really getting the most out of your existing optimisation efforts. Our team has spent years perfecting not only the most effective techniques to rank (and stay on top), but also the most useful ways to engage with clients to help them make the most of SEO.
Whether it’s auditing current operations or managing a new or existing campaign for you, we’ve got a solid track record of achievement that you can rely on for your business.
The objective of an SEO campaign is to ensure that Google is getting the right impression about what your business does, and what kind of customers and searches it should be displayed for.
We do not believe in one size fits all SEO solutions, and this is why all our campaigns and solutions are different.
By using experience gained over many years through hundreds of campaigns, we tailor a solution that will get you the results you need, and fit in with your internal marketing and sales objectives.
Our SEO campaigns have two main focus areas:
On Page SEO
Arguably the most important aspect of an SEO campaign. Optimising prides itself on being technically superior to most other agencies, which really sets us apart.
The needs of every website are different, so we do not have an exact formula we follow, we just aim to find the root cause of your SEO problems, and work on solving those issues.
Some of the general elements of On Page SEO we look at include:
- Website structure
- Page Load Speed
- Server Issues
- XML sitemaps
- Schema setup
Off Page SEO
The other important aspect of a successful SEO campaign, is making sure all the elements not on your website are in order, as Google sees them.
The first step is link building, which is no longer a numbers game, it's quality over quantity.
The links that we build for your campaign will depend on the gaps we see, but we have the following tricks in our toolbox:
- Local Citation Link Building
- Competitor link research
- Local Blogger Outreach
- Media outreach
- Opportunities for sponsorship
- Brand Promotion
- Content creation and promotion
We like to be flexible with the Off Page SEO that we do, as something that works really well for one client, might not have the same impact for the next.
In addition to link building, our Off Page SEO focus will look into areas such as:
- Google Search Console management
- Google My Business management
- Google Analytics setup